Implementation of the LOLA system comprehensively "de-risks" the lead selling process for publishers, both commercially and legally.
The LOLA templates ensure that relevant legal notices and privacy requirements are included at all data capture points. By using LOLA to secure the data, publishers also benefit from full data transfer compliance during the checking, correction and completion of records, meaning that data quality can be enhanced whilst publishers adhere to all relevant data laws.
Furthermore, data manipulation and formatting, output scheduling and delivery methodology is all handled automatically by the LOLA platform, eradicating the need for manual intervention.
Meantime, implementation of LOLA ensures that advertisers cannot measure or monitor the "yield" of the publisher, ensuring that alternative revenue streams such as CPM, sponsorships and advertorials, and other sales are not affected.
And at all times, the LOLA "source point" mapping, lead status logging, combine with data delivery and receipt archiving to ensure that any dispute, whether launched by an lead buyer or a prospect themselves, can be resolved efficiently and without fuss.
For more information on the LOLA functionality and how we can help ensure compliance relating to lead sales campaigns, click here.