LOLA works brilliantly to increase the sales revenue for publishers.
By enabling publishers to correct and complete lead data and so control the accuracy of lead output, LOLA delivers increased lead quality and performance, enabling our publishers to win bigger budgets and a greater share of budget. But we go further, and by enabling publishers and their clients to quickly and effectively reconcile their billings, LOLA removes the headache from lead sales resulting in "LOLA enabled" publishers gaining greater favour with lead buyers.
By providing intelligent filters on collection forms, and by integrating LOLA with yield management software, we enable publishers to automatically optimise, thus increasing the revenue per visitor whilst reducing the time spent on campaign management.
Even more, because LOLA forms dynamically communicate with the consumer, LOLA publishers can increase yields by automating the "correction and completion" messaging to prospects, and turn "dud" leads into "valuable" leads.
For more information on all the LOLA functionality and how we can help increase your revenues, click here.