LOLA works brilliantly to reduce the costs of lead sales for publishers.
By enabling publishers to sell leads directly, expensive "middle man" costs can be removed, and in-house sales can replace representative firms who regularly retain 30-50% of the yield.
By providing a library of ready-made capture templates, LOLA saves money on the production and implementation of capture forms. In addition, the library of templates for flash capture units means publishers can quickly create units to capture data through display ad units. But we go further, and provide a build service which ensures that publishers don't waste money testing and de-bugging each creative execution.
The use of an established independent platform leads to reduced costs associated with billing and collection. LOLA publishers benefit from more accurate invoicing, which leads to quicker payment and collection, all reducing the costs associated with the financial administration of lead sales programs. Additionally, LOLA platform integration with publisher billing systems means that invoicing and reconciliation costs are further reduced.
For more information on all the LOLA functionality and how we can help reduce your costs, click here.